So the tired old West finally got some of the competition that we media whingers have been asking for for years. What was the result? First viewings of the Fairfax challenge could be summed up with the (not even) word “meh”. Hands up who was expecting an ultra slick online tour de force that would sweep the The West’s cringeworthy online version into the bin? Didn’t happen. The result was a Sydney Morning Herald with a few Perth locations clumsily slotted in.
You have to wonder why a media organisation looking to topple a tottering and frankly embarrassing incumbent in The West Online would turn to Howard Sattler? The same Sattler who had to slink out of Sydney as a craven failure with an audience of two stray dogs. Is it possible to be more out of touch? Come on, GET IT TOGETHER FAIRFAX. We’ve been awaiting your arrival for 3 years and you give us THE ABILITY TO HEAR 6PR LIVE? What the hell is wrong with you? Did you do no research at all? Snap it up and do it quick, or pretty soon you’ll be offering 6 new Holden in 6 weeks.
Sadly the only really good aspect is that The West may finally have to lift it’s game, dump the dead weight (Paul Murray etc) and finally get its online shit together.