A gaze blank and pitiless as the sun

In October you were presented with mesmerising and disturbing signage at Peter Ferrall & Son’s Midland store. Now E.V shows us the state of Ferrall pere et fils‘ Rockingham signs. “These aren’t quite up to the worstness of the others, but they’re getting there,” E.V. said. Au contraire, E.V. – they are magnificent, and better. I’m sure I spotted these as they trudged down the road in The Road. To add extra sinisterness, I include an…object I papped at Guildford train station on the weekend. What does it mean, apart from not trusting anyone called Farrell? Who are the FGWA?

Update, Wednesday June 1: Lil’ Sis’, BoT’s sibling, kindly sent pics she took yesterday of those Midland Ferrall signs. See the image of Ferrall pere at the bottom. Yikes. It has, er, deteriorated since it was shown in October.

This entry was posted in Uncatetorisable worsts, worst advertising, worst sign and tagged , , , , . Bookmark the permalink.

45 Responses to A gaze blank and pitiless as the sun

  1. NF#1 says:

    These are clearly post-Rapture portraits.


  2. Shazz says:

    I really dont get how their business is still going. Done a deal with the devil perhaps?


    • NF#1 says:

      Come now Shazz. “Peter’s products received the ultimate international recognition when his beds were used by the British Royal Family, the Queen, Duke of Edinburgh and Prince Charles during their Australian visits.”


    • RubyRuby says:

      I’ll ‘fess up.

      Team RubyRuby has purchased not one but two beds – the full hip ‘n’ back, mattress divan set – from this mob. It was not until muuuuch later that I found out that they had “sales” every other week. We thought we’d done well getting $50 off delivery…

      So, that’s two beds sold for full price, BUT bloody excellent mattresses and I would recommend them for low-bullshit salesmanship (reason bed 1 was purchased) and quality (reason we went back for bed 2). Even at full price, it wasn’t too bad, anyway.

      Now, where do I go for my $5?


  3. Lil' Sis' O' The Turnip says:

    My Rockin’am’ mate and myself (Midland represent, yo!) celebrate the awesome sales they so rarely have, think back to the glory days of their disco pants tv advertising slot, look at that those pics adorning the outside walls and think… Fuckin’ Gotta Wank Already!

    Actually, we formed a Ferrall bros appreciation society. Ferrall Groupies Western Australia. Free to join!


  4. Ljuke says:

    Sean looks like Tim Heidecker. Only more disturbing.


  5. The Legend 101 says:

    Do Peter and Sean own Beds Plus? because they all over the ads anyway maybe there just advertisers.


  6. RubyRuby says:

    Wow. Is that the result of the long hot summer or was someone just arson about?


  7. Theo82 says:

    Had the great misfortune of attending the V8 supercars at Barbagello and being sat next to Ferrall Senior… I can tell you these pictures they use on their shops are about 20 years old… Either that or the mattresses they sleep on are not giving them a good night’s sleep…
    xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Had Jesus socks on, xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx. Nice!


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  10. aaron says:

    Beds Plus is now formally in liquidation. No surprises here I think this had been on the cards for some time.


  11. Bento says:

    What happened to TL101? Has he/she buckled down for TER this year, maybe?


  12. NF#1 says:

    “Take up to 75% off all beds and walk”.


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