I wouldn’t feel right leaving the country without one more spray at The West.
Must be high time for a round of sackings of the nincompoops running The West’s online presence. Firstly it is total incompetence that The Worst of Perth comes up number one for google searches for Rob Broadfield Indiana. His most sought after review where he gives the lowest score ever to the Indiana Tearooms is invisible. In fact The West doesn’t appear anywhere in the search results at all. People are really, really wanting to read this review content but the paper is happy to see all their search traffic – which they could be leveraging ad revenue off, go to a website that it constantly calling them incompetent cunts.
It is total incompetence that The Worst of Perth comes up #1 for searches on Inside Cover and Inside Cover Perth. Inside Cover is actually a minibrand that people would want to see online. Once again the search traffic is being wasted by these plonkers. I bet the advertisers are loving it. And how about the Inside Cover twitter feed. Twitter, which is a perfect medium for Inside Cover promotion, was last updated on the 1st of January. And the banner still has Rob Broadfield on it. I loved how they taught Adshead how to do twitter. Superb teaching. Why do they still promote it in the paper? By the way TWOP comes up #1 for Gary adshead twitter too.
I’m told that the concept is that they will be able to paywall/ipad app Broadfield and IC and make money off them that way. But everyone knows it won’t happen. They don’t have it in them to do it. And why bleed all the traffic in the meantime?
On other matters, what’s the deal with Steve “Teh Walkley” Pennells. Flying back from Germany, skulking into The West offices, but no announcement. Hmm. One would hope he’s going to be the new Online Content head honcho. He’ll have to wake up the guys sleeping at their desks to sack them though.