Am I missing something here? Why would a bearded Asian make me want to buy chockkies? I first thought they might be saying that Asians, especially Asians with glasses are smart and that therefore you would be smart to buy them. But that stereotype clashes with another, because it also says he is called Alan who is a bass player and bass players are known to be as dumb as a bagful of flange. I don’t like having my stereotypes mashed up thanks Coles. A simple set of norks on a pack are all the manipulation that I think is apropriate. Ai Ya!