On the first day of new editor Brett McCarthy’s reign, the West pulls a baffling ad stunt, putting a sticker over their main headline. Is this start as you mean to continue? I thought it was a one off on my version of the rag, (which fortunately I don’t pay for), until reader Grrr pointed out that his had it too. What does political writer (and editor nominee) Robert Taylor think about his page one story being defaced? Apprently the new editor, “…will be tapped into the WA community and will reflect the interests and aspirations of the people of this great state.” Apparently our aspirations will be augmented by investing with a global banking conglomerate, and damn us to hell if the headlines get in the way.
Update. Several have reminded me that it was Brett that sacked Teh Paul Murray from the Sunday Times. (Or was it The Gourmet Traveller?) I don’t even think Murray would have authorised a sticker covering the page one headlines though.
I had previously decided to not post on the new editor in favour of 92.9 graffiti, but The West idiocy has intervened again. Would have been nice if the sticker had gone over the photo of the new editor.