It’s the puffy shirt. Look at it, eh? Whatd’ya think? Is it cool or what?
(Kramer, Seinfeld)

I can understand seeing a V Capri poster on the throwout heap, or even a David Essex, but a poster promoting shirt wearing? Who in their right mind would throw this out? “Shirts… Dress for Success.” What’s missing is the matching, “Pants… Avoid Embarrassment.” poster. Were there no shirt models available at the time? Why is this duffer who has to tuck his shirt over a gut promoting them?

About AHC McDonald

Comedian, artist, photographer and critic. From 2007 to 2017 ran the culture and satire site The Worst of Perth
This entry was posted in worst advertising, worst fashion, worst of perth and tagged , , , , . Bookmark the permalink.

37 Responses to Shirts

  1. The Intellectual Bogan says:

    Who are this sinister organisation the IFI? And what is their interest in the encouragement of shirt wearing?

    I can make out International and Institute, but what of the F? Fabrication? Fascist? Faithlessness?

    We need answers.


  2. Bento says:

    Judging by the other detritus left on the verge, shirt-wearing really paid off for the previous owner of the poster.


  3. The shirt poster got taken. The couch and rubbish still there.


  4. David Cohen says:

    Fabricare IB. This shadowy bunch are now the Drycleaning & Laundry Institute, in Laurel MD 20707.
    “With its education, research, testing and professional training, DLI offers solutions that help member dry cleaners provide expert clothing care.”
    Especially for blokes with comb-overs.


  5. IB. It’s the International Fabric Care Institute, an offshoot of Smersh, and the even more sinister Sydney Institute. All three are headed, nay ruled by Gerard “Shining Path” Henderson. They are as much anti Robert Manne as pro shirt wearing.


  6. Mez says:

    nice shorts LA


  7. Always dress for success I say.


  8. Blandwagon says:

    I am both anti Robert Manne and pro shirt wearing. How do I join this International Fabric Care Insititute?

    And what does Robert Manne have against shirts, anyway? At his age I would have hoped he’d learned to embrace them.


  9. I think Robert Manne wore a shirt that Henderson coveted in 1965, and this has been the underlying theme of every piece he has written from that day onwards. Gerard is under the impression that readers of The West Australian are as angry about Manne’s insouciant sixties shirt wearing as he is.


  10. Rage says:

    God, please tell me you were the one to salvage that poster, LA.
    It is fantastic.


  11. For some reason no. Dear god, is that gravatar Max Kay?


  12. Rage says:

    Oh my, yes. I had to change it once Frank linked to those photos. It’s so fitting. And you can see a bit of knee, which always appeals.


  13. squib says:

    That picture thing reminds me of that stupid commercial where a woman ties her husband’s tie in the mirror (because he’s clearly a lazy bastard) and they talk about superannuation or something


  14. By the way, this was outside Dennis Lillee’s house.


  15. Mango says:

    Um, will I expose my innocence by asking what exactly “smersh” is? (hopefully the answer doesn’t involve spanish….)


  16. Mez says:

    What!? …and not Com-Bat to be seen


  17. Mango says:

    Ah, there we go. Thanks LA.


  18. Rolly says:

    What’s that bit of cloth that the guy’s fiddling with around his neck?

    Envy you the shorts – put me in stubbies and you’d get a classic example of the infamous “builders’ bum”.


  19. Levon says:

    So, LA, will you be covering the WANews shareholder’s meeting this arvo?


  20. No doubt I will be informed of the outcome very quickly. Would almost have been worth buying some shares to be able to get in. Would have been good to liveblog it.


  21. I emailed Robert Manne at Latrobe University to clear up this shirt business.
    His comment was “v amused.”


  22. Frank Calabrese says:

    [So, LA, will you be covering the WANews shareholder’s meeting this arvo?]

    I note that there has been NOTHING whatsoever in the Dead Tree version of The West today regarding the showdown – not even in the business section, other than another ad in Yesterday’s West by Bert Reuter declaring yet another “Call To Arms” to maintain the Status Quo.

    I also note that Mr Dixie arshall aka Luke Morfesse is moving on from Inside Cover, but to where ?????


  23. Frank Calabrese says:

    [I also note that Mr Dixie arshall ]

    That should be MARSHALL :-)


  24. No, arshall was fine. Luke’s a TWOP reader from time to time, so maybe he’ll let us know here.


  25. Levon says:

    I was going to try and get in, but I took one look at the security and couldn’t be bothered.


  26. The Intellectual Bogan says:

    I’m rather amused by the idea that there may be a portion of the white-collar population who need to be told to “dress for success”.

    “Hmm, I’ve got an important business meeting this morning, what should I wear?. I know, I’ll try my 20 year old Motorhead T-shirt with the sleeves cut out and the blim burns down the front, my tattiest jeans with oil down the left leg and the hole in the arse, and the ancient boots with the leather peeling off the steel caps. That’ll impress the board of Megacorp Invelstments PLC.”

    I mean, really. This is aimed at the management sector. Very confidence inspiring.


  27. It’s quite touching and naive that the fabric institute is trying to promote shirt wearing in the hope of getting some more drycleaning business. The guy in pussycat doesn’t seem to need a shirt.

    I never know what is going to be popular on this blog. I almost didn’t take a shot of this shirt poster, but it has ended up being very very popular.


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  30. ljuke says:

    Just having a second look at this one. It’s quite a classic, isn’t it? I would hang this on my wall.


  31. The Legend 101 says:

    I bet the person that put it there is French because it sounds French to me.


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  35. JB says:

    never mind the poster, there appears to be some decent looking vintage hi-fi behind the shirt picture. tell me somebody saved that?


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