Worst Graphic Design
It is the great misfortune of the Black Swan (Cygnus atratus) in Perth, that it can be manhandled into the shape of an S, that S is the first letter of its name, and that Perth is built on the Swan River. This fatal combination has meant that generations of lazy bastard businessmen have named every second enterprise Swan Something. This has triggered another layer of lazy bastard graphic designers into making the first letter of Swan into a Swan. The swan can be done well, and the Swan brewery has had a few good versions, but usually it means a reverse “Leda and The Swan”, where it is the swan that gets f*cked, not Leda.
Here’s one from Cimbali, that extraordinarily, not only goes for the S, but also attempts an R – then unaccountably chickens out with the L. Nice grab Cimbali.