The Revenge of Leda


Worst Graphic Design

It is the great misfortune of the Black Swan (Cygnus atratus) in Perth, that it can be manhandled into the shape of an S, that S is the first letter of its name, and that Perth is built on the Swan River. This fatal combination has meant that generations of lazy bastard businessmen have named every second enterprise Swan Something. This has triggered another layer of lazy bastard graphic designers into making the first letter of Swan into a Swan. The swan can be done well, and the Swan brewery has had a few good versions, but usually it means a reverse “Leda and The Swan”, where it is the swan that gets f*cked, not Leda.


Here’s one from Cimbali, that extraordinarily, not only goes for the S, but also attempts an R – then unaccountably chickens out with the L. Nice grab Cimbali.

About AHC McDonald

Comedian, artist, photographer and critic. From 2007 to 2017 ran the culture and satire site The Worst of Perth
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8 Responses to The Revenge of Leda

  1. Robotnik says:

    Actually it’s a short comic: swan swims essily (?) along; hear’s a kazoo like mating call (unusual for this time of year …) from behind the reeds, turns in hope of seeing ‘foxy’ sheila-swan; only to have his head blown off.


  2. meccano says:

    Heheheheh. Actually I think its ass has been blown off. I don’t think they are reeds.


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  4. Bus Rider says:

    See also number 42 Stirling Highway, Nedlands.


  5. You are mysteriously intiguing Bus Rider. I will have to get there.


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  7. Xald says:

    I have noticed this time and time again. My old high school is guilty of this:

    The Como Logo is a swan, contained within which are the letters “CSC” for “Como Secondary College”. We were told by the principal that it took a bit of graphic design fudging, but we got there in the end.

    The question on everybody’s lips was… why? What’s wrong with a nice, stylised swan?


  8. Jellybean says:

    It seems that the swan in the middle has a massive spiky green erection????


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