Bento rightly asks, “Who the fuck are these people so happy at saving $1.83 aka NZ $2:00 per week? It’s almost 70c a week each!!!! It’s kind of an anti power saving ad. For only a few cents a week, all your electrical devices can be at your beck and call. Fuck off waiting 10 seconds for your TV to warm up. We can have 2 and a half men repeats clogging your eyeballs in 8 count ’em 8 seconds.
And can waiting for your set-top box to come on really engender such casual mateship as indicated here? Or are they both about to toss a coin to “choose ends” in some hideous power saving threesome with the beaming woman, the synchronised climax made all the more sweet by the realisation that they would have saved one hundredth of a cent of standby power while on the job? Please go to their website and vote in the quick poll that your awareness of energy-saving has decreased. Come on, I never ask you do anything. Let’s see that “awareness” plunge.
Worst Talk
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The Worst of Perth 
I drive past this often; it’s been annoying the fuck out of me for months. The slogan is ungrammatical. Unless part of an imperative to somehow beat the future with a switch (a just fate for the threesome, or for that stupid fucking hamster), switch is transitive (i.e. one switches on or to) so that “switch the future” makes no sence whatsoever. What’s more, the presumed play on light- or power-switch is simply insufferable. I could go on, but allow me to say that the worst crime here is the utter incoherence produced by ramming together several ideas (thriftyness, environmentalism, cute animals, anachronistic technology, mateship, etc.) where one or two would have sufficed. I hope whoever designed this abominable piece of advertising reads this, in which case I say: you, sir/madam, are a cunt. Switch the future cunts? Where’s my fiddy thou’, WP?
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It’s the 3 people that baffle me. Why 3 of them? The relationship is not apparent. The way they’re posing, I feel like I’m meant to know the middle guy – is he a Western Warrior or something? And why are they pictured just standing in front of their sliding doors and pale brick patio column? Surely they should at least be standing in front of a blank TV screen, pointing at nothing where a red light used to be?
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I keep hearing the name wippa mentioned. Is it one of them?
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What’s a wippa?
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exactly
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They should have gone with this.
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magnificent
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Indeed – on so many levels.
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“Hold on baby. Daddy’s comin’ home; gonna leave all the appliances on standby to-night.”
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Agreed NF#1, I was and am continually baffled by the rodent – is it promoting having critters or things in your roof? pets for energy?
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It aint a rodent , it’s a chuditch.
http://www.switchthefuture.com.au/
use the Perth Zoo’s fact sheet word for word.
http://www.perthzoo.wa.gov.au/animals-plants/australia/nocturnal-house/chuditch/
It’s biggest problem is habitat destruction and feral animals , which are interrelated. I saw nothing about global warming and decreasing their range , although this is possible,
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Well let’s get some feral cats in our roofs to power our on stand-by plasmas.
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Nah. It’s a rodent in a quoll-suit.
Moves NOTHING like a chuditch.
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You never saw George Jetson waiting about outside while his automatic doors warmed up (which was lucky because they would have had to pause the entire moving footpath network) or Jane waiting about while the instant food machine powered on.
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“go to their website…” etc
Done. Fuck, that felt good.
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Those self congratulatory quick polls annoy me very much. Like the ones you see on public transport which seem to suggest that 97% of Transperth users enter a whole World of awesomeness every time they board a train/bus or our “take that Sydney Harbour” ferry. The “my awareness of energy saving has decreased” bar is too low, especially given the confusing nature of this advertisement, so more votes please.
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Done. Decreased bar disturbingly small – come on everyone…
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I used to know all there was to know about energy saving, but it was all wiped away in a Jason bourne like amnesia event.
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shrink bar, shrink.
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