She’s been a bad girl.
She’s like a chemical.
Though you try to stop it,
she’s like a narcotic.
You wanna torture her.
You wanna talk to her.
All the things you bought for her,
putting up your temperature.
Pump it up until you can feel it.
Pump it up when you don’t really need it. Elvis Costello
Hokusan sent me one of the most extraordinary ads I’ve ever seen. I had to check it wasn’t a hoax. It’s a machine designed to reduce cellulite by encasing your body (and a treadmill) in a slight vacuum. I don’t know my physiology or physics, but I would have thought it would expand your arse. Put a balloon in below atmospheric pressure and see what happens. Apparently this doesn’t happen, and a reduction can be expected. I didn’t see any medical testimonials though. I would also have thought the reduction in pressure would increase the risk of some kind of “blowback”. Hokusan added the picture he assumed would be on the screen.
Pump it up!