For some reason, every ad agency and designer around the world will at one time or other come to the conclusion that it would be a brilliant idea to use giant versions of the product in place of someone’s head. And every time they see the result they wish they hadn’t. But still they come…
Hay Street Mall. Carrying giant beers and sanwiches would have looked so much better. Unfortunately I used the giving head joke last week.


Check out photographer Erwin Olaf’s series “fashion victims”. It is a great series using a similar concept. [Be aware there are adult themes.] Really beautiful execution.
http://www.erwinolaf.com/
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i hate thi so much. espesh the one with a smartrider for a head. the ‘shopping skills are also poor as.
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The freakiest thing is the neck: why is it stretched like that?
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Yes James, I too noticed the chin. Perhaps its real and these sandwich jobs are all the model can get.
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I’m sure I saw that hat at the Perth Cup today.
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Just think of the bragging rights these poor models would have for this job – even their own folks wouldn’t recognize them.
Were you the open sandwich or the glass of beer?
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disturbing doesn’t even begin to describe this campaign. I’m now seeing a psych to work through my fears of the giant headed merchandise people from Murray St who are out to get me.
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This horrible Magritte bastardisation is making me strangely hungry. And thirsty.
You couldn’t pay me to wear that handbag, though- on my shoulder, or as a substitute for my head. Blegh.
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Late breaking news, the products have been defaced at placement level by a person or persons unknown. Photograph to follow if I can remember to take it. From the damage it didn’t look that tough. If I’d know it was that easy to tear it down I might have had a crack at it myself.
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