Three-time European Tour event winner Brett Rumford is representing Western Australia at the Alfred Dunhill Links Championship in Scotland this week by proudly wearing Perth branding on his apparel to promote Perth and the inaugural ISPS HANDA Perth International golf tournament.
So he’s in Scotland playing a golf tournament. Aren’t people going to think, “What? Perth? That hole on The Tay famous for the decline of the local whisky industry?”
Hard to find a way not to see this as a vibrancy fail and total waste of money. And, add as many pens and wallets as you like – I have a Dunhill cashmere and silk jumper myself, but the former connection with manufacturing cancer sticks can’t be helping either.