I was hoping that the new Inside Cover would be really good, or not bad enough to write a post about. But unfortunately it’s crap. For god’s sake, why is there a picture of a grandfather peering over the newspaper, when you’ve got Daniel “Teh Hottie” Hatch on the team?
Unfortunately Rob Broadfield’s ego and sense of superiority which work perfectly well in a restaurant review, (and are just what’s required in that situation) just sound like an old man who isn’t funny but doesn’t know and won’t shut up, on IC.
The copy is embarrassing. In the first two items Broadfield claims that a “Colin” and Eric Ripper were shaking in their boots when told he was IC editor. Cobblers. Or was it supposed to be a joke? Judging from this attempt, they were more likely scared he was about to tell them a long and rambling story without a punchline.
Rob, “quelle horreur”? For fucks sake, it just makes you sound like a plonker. Also “chortling loon”. Plonker. Also “ahem, winsome young ladies”. Plonker! Why not quote some Goons, to make yourself look really up with teh kids? It comes across like a cross between Paul Murray and Eoin Cameron. These are not two stools you want to fall between.
Aaaaaarghhhh. Get someone quick and smart. Numerous blogs are doing this material better.